Fabiana Scavolini It is the face of the transformation of a family brand into an international interior design giant. Graduated in Economics and Commerce, Since 2012 he has been CEO of Scavolini Spaa company that has seen growing under his eyes and with whom he built a professional bond, as well as familiar.
Entering in 1995 in the marketing sector, he assumed roles of growing responsibility to become responsible for the commercial and marketing office for Italy in 2000. His strategic vision led the company to a constant expansion, making it a point of reference in the furniture sector.
The challenge of independence and the relationship with the father
Fabiana Scavolini followed a specific training and professional path before entering the family business. His Entrance to the company dates back to 1995when he started working in the marketing sector.
In the 2012 He officially took the reins of the company as a managing director, guiding an important phase of transformation and expansion. From the 2017 is a member of the Assobagno Board of Directors and, more recently, it has been appointed President of the subsidiary Scavolini France Sasbased in Paris. In addition, he is vice-president of the Board of Directors of Scavolini.
Currently, the company continues to grow and in 2023 recorded a turnover of 243 million euroswith a profit of 7.5 million euros, marking an increase compared to 229 million euros in 2022.
“I studied engineering to emancipate myself from my father. Once the experience in another company not belonging to our group graduated, it gave me the opportunity to grow and mature. If I hadn’t acted like this I would have lived an unhappy life by chasing and imitating the dream of another, my father, crushed by the weight of a very strong personality. Instead, I keep a professional relationship with him within the company where he is no longer the beloved dad, but ‘Il Vittorio’, “he says.
The daily example holds a share of rationality net of the family relationship, especially in cases where the position of managing director is held in conjunction with the paternal figure. Fabiana Scavolini explains it clearly: “My father, who founded the company in 1961 together with his brother Elvino, continues to be active, but our relationship has changed. It is an important presence, but its role is more of supervision today. “
In addition to the professional commitments, Fabiana Scavolini is married and has two children, to whom he dedicates his free time between corporate commitments and leadership responsibilities.
The birth of a brand that changed the sector
But let’s talk about the famous brand of which Fabiana Scavolini holds the reins. It all began in a Family emporium in the province of Pesaro.
Valter and Elvino Scavolini have given shape to an industrial project starting from scratch. In 60sin full economic development, have seen an expanding market in the cuisine. With an entrepreneurial mentality outside the box and a tireless determination, they built an enterprise capable of anticipating the needs of themodern.
In 1964 the turning point came with modular cuisine. A change that made the environment more functional, practical and beautiful to live. Vivacious colors, innovative materials and a designed design made the models increasingly appreciated. The company has focused on quality and style, investing in research and collaborating with internationally renowned designers.
In 70s The choice that changes everything comes: invest in communication. The first steps were the sports sponsorships, such as the one with the Pesaro basketball team. Then advertising on television. In 1984 the association with Raffaella Carrà made the brand an icon for Italians. “We soon became market leader,” says Fabiana Scavolini.
Since the 1980s, the push to abroad began. Greece, Spain and the United States were the first objectives. The international presence is strengthened with the opening of the branch in the USA and with the first flagship store in New York. China enters the radar in 2014, with an expansion that led to the opening of over 30 points of sale.
Fabiana Scavolini, the new generation and the vision of the future
Fabiana Scavolini is driving a company that does not stop growing. The presence in international markets is consolidated, while in Italy it continues to be a point of reference for the furniture. The generational change It has already begun, with a corporate structure designed to face the future with solid bases. The goal, according to its numerous interviews, is to maintain the Italian identity and expand the global presence with a careful and targeted strategy.
