Italiaonline focuses on artificial intelligence to support the digital transformation of small and medium-sized businesses. The leading Italian digital company has announced the launch of InRete AI, a new digital marketing platform designed to accompany SMEs and professionals throughout the entire customer acquisition and retention process.
The goal is to simplify access to AI tools, providing a single hub capable of managing online visibility, conversions and customer relationships through automated and centralized functions.
AI-driven web traffic is growing: +73% in one year
AI is profoundly transforming online purchasing behaviors. In the last 12 months, web traffic generated by artificial intelligence systems has increased by 73%, while 44% of consumers say they buy more easily from companies that offer real-time interactions. In this context, InRete AI was born with the aim of making these technologies accessible even to smaller companies, thanks to an easy-to-use interface, even from smartphones, and a dedicated consultancy service.
How InRete AI works
The platform is based on three key elements:
- AI-driven Full Funnel Support: AI intervenes at every stage of a customer acquisition journey, automating processes and freeing up time for core business.
- Unified hub: a single interface to manage presence on the Italiaonline network, social channels and directories, centralizing messages, reviews and promotions.
- Total measurability: clear, real-time reporting to monitor return on investment.
Among the features introduced there is also the optimization of content for citation by large language models, such as ChatGPT, Gemini and Meta AI. The goal is to increase the likelihood that companies and activities will be mentioned in responses generated by conversational AI systems, an increasingly relevant aspect in digital strategies.
On the conversion front, the platform autonomously manages, through AI, interactive chats, responds to messages on Instagram and Facebook, automatically responds to reviews and distributes digital coupons.
All leads flow into an advanced CRM, with marketing automation tools for engagement and loyalty campaigns. In the B2B segment it is also possible to identify and generate new commercial prospects.
The four modules of the platform
Italiaonline has structured InRete AI into four scalable solutions:
- InRete AI Start — The starter kit to monitor the web and centralize visibility, reviews and contacts.
- InRete AI Top Visibility — For highly competitive local markets, with an advanced chatbot integrated on IOL properties and social media.
- InRete AI Premium — The full-funnel B2C suite to automate the entire conversion process.
- InRete AI Business — The B2B solution with advanced prospecting and lead generation tools.
InRete AI expands Italiaonline’s AI strategy
The launch of the platform is part of the innovation path already started by Italiaonline with MARiO, the first digital collaborator based on agentic artificial intelligence presented in recent months. If MARiO was designed for 24/7 customer support and management, InRete AI becomes the ideal strategic marketing engine, outlining a complete and accessible AI ecosystem, capable of supporting SMEs in every single phase of their life and business cycle.
“With InRete AI we are not simply launching a new offer, but we are handing over to SMEs the keys to a real technological solution previously accessible only to large companies”
comments Umberto Poschi, Chief Web and Media Services Officer of Italiaonline.
“This tool suddenly demolishes budget and skills barriers: we give every Italian professional and micro-enterprise the equivalent of an entire internal marketing department guided by AI. Our goal is to rewrite the rules of competitiveness, leaving entrepreneurs free to do their work, while artificial intelligence helps their business grow.”
