AND diedfollowing a helicopter accident that occurred in the Parma area (in the hamlet of Castel Guelph), Lorenzo Rovagnati CEO of the Salumi Company which brings its surname specialized in the production of quality cooked ham. Together with his brother FerruccioLorenzo Rovagnati was the heir of the company born in 1941 in Biassono (Monza – Brianza) thanks to the commitment of its founders Ferruccio and Emilio (Domenico) Rovagnati. The high manager was 41 years old and, in addition to him, the two pilots lost their lives in the crash of the helicopter Flavio Massa59 years old, e Leonardo Italian30 years old. The National Flight Security Agency has started an investigation to shed light on the incident.
Who was Lorenzo Rovagnati
As mentioned above, Lorenzo Rovagnati He held the role of CEO of the industrial group which bears his name which, in 2023, sang 400 employees in Italy (1,200 active in total in 20 countries) and a turnover of 312 million euros.
Resident in Biassono (Monza – Brianza) with his family, Lorenzo Rovagnati was usually – normally on Wednesday – go by helicopter in Castelguelfo Castle in Noceto, province of Parma, owned by his family. Just here the plane crashed, probably due to problems encolreated.
He had been married for six years with Federica Sironi which, just in recent months, is awaiting theirs third child.
The international activity of the group
Lorenzo Rovagnati, together with his three -year older brother Ferruccio, are driving the Rovagnati group for 15 years and have had the main focus the export of theirs cooked ham Quality, the great reserve, throughout Europe (France, Belgium, Germany, Ireland), pushing even beyond the Atlantic Ocean. Just in the years of their direction, in 2020 to be exact, the first production plant of the group was opened in the United Statesin Vineland in New Jersey.
The growth of the group has also been supported with strategic acquisitions, such as that of the Berkel slicer brand and pineider.
The Revolution of Cooked Ham Grand Reserve
The work done in the years of his direction from Lorenzo Rovagnati Together with his brother Ferruccio It was the natural continuation of what had already been set by the father, Paolowho was firmly convinced that by studying and experimenting with new production methods it was possible to create a product, the cooked ham – generally understood as less value compared to other salami – of great quality. Thus the “perfect cooked ham” was born in the 80s of the last century which took the name of Great biscuit And that had its brand printed on the cotenna, just as it happened for other products of the Parma Consortium.
The success of the product was consolidated thanks to successful advertising campaigns that exploited the popularity of important television characters such as Mike Bongiorno. The growth of the company was clear, with Rovagnati who began to produce and sell over 20 different types of cooked ham and to expand its operating structure with increasingly cutting -edge systems.
A correct vision that of Paolo Rovagnati, interrupted only by his premature death in 2008, when he was 64 years old. It is here that in the 2010Lorenzo and Ferruccio take the reins of the Rovagnati group and start their important export plan.
