On the occasion of the Labor Day, with Wall Street closed for the holiday, the cryptocurrency traders will have the first opportunity to buy and sell the tokens linked to a project supported by President Donald Trump and his family. WLFI, a governance token issued by World Liberty Financial, in fact begins the negotiations today, September 1, 2025.
The profile of the token
At the time of launch, 20% of the total WLFI token can be requested by suitable participants. In other words, the first investors – who do not include founders such as Donald Trump Jr. and Eric Trump – will not be able to sell more than 20% of their participations; The rest will remain not negotiable for the moment and its release will be decided by a governance vote of the community on a subsequent date.
The launch of the token follows an important $ 550 million presale which has attracted over 85,000 investors, a figure that underlines the strong initial demand for the project.
At a pre-market price of 30 cents, the offer of 100 billion WLFI would give it a market value such as to place it among the 45 major cryptocurrencies, with some investors who bet on its possible climb to the Top 20, wrote Bloomberg.
Trump’s involvement
From his return to the White House, Trump has signed a law that regulates the Stablecoin and appointed regulatory entities in favor of digital assets, while his children have directed the family business to a series of Crypto initiatives, he pointed out the agency.
In addition, the participation of the Trump family in World Liberty is considerable. DT Marks Defi LLC, an entity linked to the president and family members, holds 38% of WLF Holdco, which controls World Liberty and its revenues net of expenses. The entity and the family also hold 22.5 billion of WLFI tokens and DT Marks Defi has received commissions equal to 75% of the proceeds of the sale of the tokens.
What to keep in mind
WLFI is positioned as a decentralized finance initiative (Defi). Although the project has acquired notoriety thanks to its association with the Trump family, its main mission revolves around the use of blockchain technology for financial innovation. Defi projects aim to recreate traditional financial services, such as loans and trading, using intelligent contracts on Blockchain.
It should not be forgotten that the launches of new tokens often suffer price oscillations (volatility), which require careful analysis before investment. Given his alleged associations with the Trump family, WLFI could receive growing attention from the regulatory authorities, which could influence his trajectory. In addition, success depends on the attraction of users and the ability to stand out in a crowded Defi market.
