Destination enters Esilux with 3 billion share after new glasses with AI

Meta Platformsthe group founded by Mark Zuckerberg controlling Facebook, Instagram and WhatsApp, has acquired a share of almost 3% of the Italo-French glasses producer Essilorluxottica. The indiscretion, first relaunched by Bloomberg, was also given by Reuters, according to which he testifies to the growing interest of consumers for wearable devices based on artificial intelligence.

Meta enters Esilux

Meta has acquired one quota dapproximately 3 billion of euros in Essilorluxottica, a multinational founded in 2018 following the merger between the Italian Luxottica and the French Essilor, at the current market price and is evaluating further investments that could bring its share to about 5% over time, according to Bloomberg News.

At the end of June Essilorluxottica and Meta Platforms they had announced Oakley Metaa new category of “Performance to the Glasses ” which combine the advanced artificial intelligence of Meta with the iconic design of Oakley. It is a new one Smart Glasses line Born from the collaboration between the two companies after the extraordinary success of Ray-Ban Meta, glasses with technology Ia best selling in the world.

3 billion share

Oakley Meta Hstnthe first model of the collection, will offer consumers new technological innovations such as Ultra HD 3K recording, for more sharp videos and higher resolution than Full HD (1080p). The users They will also be able to listen to their music and their favorite podcast thanks to open-ear speakers perfectly integrated into the frame.

Essilorluxottica and destination they have successfully collaborated since 2019. Glasses Ray-Ban Meta, Launched in 2023, they revolutionized the world of Smart Glasses, thanks to a perfect balance between aesthetics, functionality and comfort, quickly conquering millions of consumers all over the world.