The fashion house Brunello Cucinellifounded in the late 1970s with a specialization in cashmere and listed on the stock exchange since 2012, on the Euronext Milan market (formerly MTA), has the sales target was revised upwards for the current year, in consideration of the business performance of the last few months which he defines as “extremely positive”. The stock included in the FTSE MIB basket is today the best among the Blue-Chips and boasts a 6.5% increase in the stock market.
The new sales and profit forecasts
The fashion house named after its founder, Brunello Cucinelli, has raised its sales forecasts for the 2024 financial year in a range between +11% and +12%, che surpasses exceeds expectations shared with the financial market as early as January 2023, as a result of the “excellent sales recorded in recent weeks” which suggest a “growth in the fourth quarter in line with the performance of the third quarter of 2024.
In October, the group had confirmed its expectations of turnover growth around 10%which represents the multi-year growth target of the turnover set by the company.
The increase in sales – added the company – will be accompanied by very interesting results in terms of margins and profit over the entire year, consistently with our pursuit of a “healthy profit”.
An assist from the success of the new collections
It was presented in November lto the Autumn-Winter 2025 women’s pre-collection which – states the fashion house – has aroused “particularly positive comments and orders” by multi-brand customers and boutique managers and follows the important collection of orders in the backlog for Spring-Summer 2025.
“Glthe important seasonal sell-outs of the Autumn-Winter 2024 collections and the start of the Autumn-Winter 202 Women’s order collection5, are giving excellent results“, confirms Brunello Cucinelli, Founder, Executive President and Creative Director of the fashion house, adding “” this 2024 is towards its conclusion, a year that we define as ‘truly enchanting’ pfor the great results obtained by our Fashion House, both in terms of numbers and for having strengthened the image of the brand”.
A year to remember
“2024 was a ‘excellent’ year for our Fashion House”, states the company”, speaking of “particularly brilliant results” and of a “gentle growth, which develops gradually, in full compliance with the principles of humanistic capitalism and human sustainability”.
“We believe we can say that our beautiful judgment for 2024 is transversal to all the main guidelines that guide the life of our company. – it is underlined – In our opinion, the full recognition by both customers and the company was decisive‘exclusivity of the positioning of our brand, and of quality of the proposed collections, judged to be rich in novelty and creativitycontemporary and with a very high level of craftsmanship”.
“Within this framework, we think that a further element of value is the balance of the geographical distribution of the brand, with a strategic and selective growth path in all markets”.
Good forecast for 2025 and 2026
“We therefore believe we are moving towards a period of stability and trustwhich we could define as a sort of ‘tempus novum’ of wonderful balance”, states the maison, which continues to “look with ever more confidenceia to the project for the two-year period ’25-’26, where it imagines growing around 10% per year”.
