The Global Summit Digital Marketing & Ecommerce is back on Lake Garda, the B2B event that puts companies and suppliers in the digital sector in direct contact. Appointment on 21 and 22 October 2026 at the Hotel Parchi del Garda Congress Center in Pacengo di Lazise, in the province of Verona, for the eighth edition of the event organized by Concordia Professional Oriented Events. Two days built for digital marketing directors and managers, as well as all company officials involved in researching and evaluating new suppliers and solutions for digital commerce, communication and online marketing.
What is the Global Summit and how it works
The Global Summit is based on three elements that recur over the two days: business matching, classroom conferences and networking moments. The matchmaking system that characterizes the event is designed to optimize the agendas of the participants and guarantee maximum effectiveness of the meetings: each one2one appointment lasts 30 minutes and arises from the intersection between the concrete needs expressed by the visitors and the offer made available by the exhibitors. The more operational part of the reserved meetings is accompanied by a calendar of conferences and workshops in the classroom, as well as various moments of informal networking spread over the two days.
one2one meetings
What distinguishes the Global Summit from traditional trade fairs and conferences is precisely the one2one meeting mechanism, built around a proprietary matchmaking system. The appointments, lasting 30 minutes each, are not assigned randomly but planned on the basis of real requests and needs reported by both parties.
The organization follows a precise order of priorities in the construction of the agendas: we start from the meetings mutually requested by both the visitor and the exhibitor, considered the matches with the highest potential; we continue with the appointments requested by visitors, which are scheduled except for exceptions communicated in advance by the exhibitors; finally, requests expressed by exhibitors alone find space. A mechanism that aims to make every conversation immediately operational, transforming the time spent in the classroom into a concrete business opportunity: for the participating companies, the added value lies precisely in the efficiency of the targeted meetings and in the tangible return on the investment of time.
The classroom programme: conferences and hot topics
Alongside the one2one meetings, the two-day program offers conferences, workshops and a final round table, with experts and protagonists of the sector called to share trends, strategies and case histories. The themes at the center of the eighth edition include e-commerce and digital commerce, integrated commerce and online marketing, with a particular focus on AI Marketing and Generative AI, Conversational Commerce, First-Party Data and Cookieless Tracking, Retail Media and Composable Commerce platforms, in addition to topics related to BNPL and Fintech.
The discussion in the classroom will also touch on other highly topical topics for those who work in the digital world, from privacy to logistics and warehouse management for e-commerce, up to predictive marketing strategies and performance measurement: a range of content that offers participants the tools to understand a constantly evolving market.
Who can participate and how to register
Participation as visitors is reserved for directors and managers of e-commerce and digital marketing, as well as all company officials involved – on a strategic and operational level – in the search and evaluation of new suppliers and new solutions. Each request for participation is examined and validated by the Organizational Secretariat, to guarantee the quality and relevance of the meetings.
Those who participate can choose whether to take part in just one day, both or even just part of it, building a personalized agenda between classroom sessions and one2one appointments with exhibitors. To register you must fill out the form available on the official website gedsummit.it and wait for confirmation from the Organizational Secretariat.
The context: Concordia Professional Oriented Events
The Global Summit Digital Marketing & Ecommerce is promoted by Concordia Professional Oriented Events, a company specialized in the creation of B2B events aimed at encouraging the transmission of knowledge between participants and facilitating business between companies. The Global Summit calendar for 2026 will end in November with the edition dedicated to Logistics & Manufacturing, and will then resume in 2027 with the new events Marketing & Digital, Logistics & Supply Chain and Human Resources.
Compared to other B2B events, the Global Summits focus on a timely matching mechanism, supported by a rigorous selection of exhibitors and visitors and by the proprietary matchmaking system, with the aim of transforming each appointment into a concrete business opportunity.
