The Sanremo Festival is one of the most anticipated events of the year, not only for those who work in the world of music, but also for companies and entrepreneurs who invest and concentrate most of their budgets on this event. The turnover is surprising.
Everyone (or at least most) aim to be there and exploit the opportunities and opportunities that this type of visibility can ensure. For this reason, The demand for accommodation and receptive services increases And, as the laws of the market teach, prices also.
Doing a quick search on the various search engines, in fact, during the week of the festival Land hotel rates in Sanremo suffer a dizzying surge, with increases that can also reach 900% compared to out of season prices.
The surge in hotel prices during the Sanremo Festival
During the week of the Festival, from 13 to 17 February 2025, staying in a hotel in Sanremo costs on average between 500 and 600 euros per night (but in some cases even more). In some cases, prices can arrive also at 600 euros per nightwith tips for luxury accommodation and in the center.
The reason for these increases is linked to the high demand for requests, which brings a large number of visitorsjournalists, VIPs, music enthusiasts and various types of work in the city.
Comparison with prices out of season
But how much does it cost to stay in a hotel in Sanremo out of season? Using the same research method (online, for two people, for the same period but in a different month, or from 11 to 15 March 2025), during the period when the city is much more peaceful and less visited by tourists, Hotel rates descend drasticallywith average prices that are around 60 euros per night per person, but in some cases even less.
Another thing that jumps to the eye is that, out of seasonthere is a much wider availability of rooms. Nothing strange, of course, but if – during the festival – the prices reached the peak, in March visitors can find accommodation for less than one tenth of that cost.
The causes of the increases and economic implications of the Festival
The increase in the price of accommodation in Sanremo is not only a question of availability or comfort, but represents a paradigmatic example of economic dynamics that reveal the functioning of the tourist market in the cities under the seasonal vocation. In the specific case of the Ligurian city, as we have seen, the cost to stay overnight during the festival can undergoMenti who touch tips of 900% compared to out of season prices.
This dynamic further increases the perception of the value of houses and structures in general, influenced by the so -called “Prestigious price”that is, a price that does not only reflect the cost of production or immediate demand, but also the symbolic value of an asset linked to an exclusive event.
Once again in Italy we witness a phenomenon that confirms how tourism linked to events becomes a niche market and one source of profit. And precisely this ability to attract an audience willing to spend higher figures compared to a “traditional” tourist means that tourism linked to events turns into a source of profit not only for accommodation facilities, but also for the sectors of hospitality , catering and transport.
