According to a survey by Altroconsumo, in the 2026 summer holidays, a week’s holiday in Italy for two people will cost on average 1,050 euros, 5% less than in 2025. The cities of art are the cheapest destinations, especially Florence, while the mountains, and in particular Ortisei, are the most expensive choice. For those who prefer the sea, the Adriatic is confirmed as the most convenient choice, especially in Rimini, while Sardinia and Sicily are the most expensive.
Holidays in Italy will cost 5% less in 2026: data from Altroconsumo
This year summer holidays in Italy will cost slightly less than last year, but not everywhere. According to the survey conducted by Altroconsumo on 20 popular Italian tourist destinations, a week for two people at the beginning of August will cost on average 1,050 euros, a decrease of 5% compared to last year. Behind this average, however, there are significant differences between art cities, seaside resorts and mountain destinations.
The survey examined the cost of a 7-night stay in a double room in a three-star hotel or B&B with private bathroom, also including travel costs: for the locations reachable by car, the average price of fuel and motorway tolls from ten regional capitals were considered, while for the islands the cost of transport was estimated using “regular” Ryanair airfares recorded between April and May 2026.
The best budget destinations: where to go to spend little
Cities of art are the cheapest choice for those who want to limit spending. A week costs on average around 725 euros for two people, well below the national average.
The least expensive destination in the entire survey is Florence, with an average expense of 641 euros. Followed by Rome (650 euros), Naples (659 euros) and Milan (687 euros). Even Venice, despite being the most expensive of the cities analysed, remains below the 900 euro threshold. In addition to being convenient, some cities also record the largest drops compared to 2025: Florence marks -16%, Rome -14% and Venice -13%.
Among the seaside resorts analysed, Rimini is the cheapest with 682 euros for a week, followed by Cervia with 708 euros. At the other extreme are Jesolo, Sorrento and Gallipoli, which exceed 1,000 euros.
The most expensive places
However, the most expensive destinations remain those on the larger islands. In Villasimius a week costs on average 1,654 euros for two people, in Stintino 1,522 euros and in Taormina 1,256 euros. In these cases, the cost of the trip has a more significant impact on the final budget, making apparently cheap accommodation less convenient.
The most surprising data from the survey, however, concerns mountain resorts, which continue to increase in price. A week at altitude costs on average around 1,300 euros for two people. Ortisei is the most expensive location in the entire ranking: 1,672 euros, with an increase of 17% compared to 2025. Valdisotto is also growing, reaching 1,373 euros. Livigno maintains substantially stable prices, while Champoluc records a slight decrease while remaining above 1,200 euros.
However, there are also more accessible alternatives. Pila, included in the survey this year, records an average cost of 880 euros for a week, showing how it is still possible to find holidays in the mountains at relatively low prices.
Hotels cost more than B&Bs
Overall, for this summer 2026 hotels are on average more expensive than B&Bs, with prices approximately 15% higher. However, even when it comes to the type of accommodation, the situation varies greatly from one location to another. In particular, in L’Aquila, Lecce and Pila the gap between the two types of structure is particularly marked. On the contrary, in Rimini, Jesolo and Livigno hotels are even less expensive than B&Bs.
Compared to 2025, a reversal of trend also emerges: hotel prices decreased by 7%, while those of B&Bs increased by 17%. The most marked increase concerns the mountains, where in five years the number of hotels has increased by 32% and B&Bs by as much as 67%. Seaside resorts, however, show an opposite trend, with decreasing prices, while in art cities housing costs are essentially stable.
