The renovation sector in Italy in 2025 shows widespread vitality signals, with dynamics that exceed the boundaries of big cities. The demand remains the energy redevelopment and the interventions to improve domestic comfort, but more and more often the requests come from less central territories, a sign of a profound change in the geography of home investments. According to the analysis of Pgcasa.itleading platform for quotes and news in the world of home services, the renovation sector is confirmed as the main market of the market. Lombardy still leads for absolute volumes, followed by Emilia-Romagna and Lazio, but attention also shifts to traditionally less protagonists. Abruzzo, Valle d’Aosta and Sardinia, in particular, show growth rates higher than the national average, becoming examples of a transformation market
The big cities remain central
Milan, Rome and Bologna remain strategic centers for renovations and energy redevelopment. Lombardy, with almost 18.3% of the national total, continues to concentrate the highest volumes, thanks also to the presence of a dense urban fabric and a very dynamic real estate market. In the same way Rome contributes to maintaining Lazio at the top, supported by the continuous use of maintenance and improvement of housing efficiency. In Emilia-Romagna, Bologna represents another point of reference, thanks to local incentive policies and a social fabric very attentive to the theme of energy efficiency. These areas therefore confirm their role of towing, but no longer represent the only center of vitality in the sector.
Growth in the provinces and less central regions
Looking at territorial dynamics, new and interesting areas emerge. Abruzzo records the most marked increase, with a +23% on an annual basis in the renovation requests. A signal that highlights how even more small regions can become protagonists, thanks to the combination of incentives, new housing needs and a growing sensitivity to sustainability. Sardinia stands out for the push in the field of renewable energy (+23%), with a growing number of families that aims at sustainable solutions for domestic energy production. A trend that also confirms in Sicily and Calabria, where the demand for windows and fixtures grew by 58% and 92% respectively. In the Aosta Valley, albeit with reduced absolute volumes (0.4% of the national total), the percentage growth shows a trend to greater attention for the improvement of the real estate assets, often linked to mountain houses and second homes.
Renovations and energy redevelopment
The heart of the market remains the energy redevelopment. Italians demonstrate more and more attention to efficiency, both to reduce consumption and to improve the comfort of homes. Fans and fixtures have marked 18%growth at national level, with peaks in the provinces such as Taranto (+146%) and Verona (+70%). In parallel, requests for whitewashing increased by 9%, a figure that underlines how apparently minor interventions still play an important role in improving the quality of life in homes. Also in this segment there are specific territorial tendencies: in Calabria, for example, requests increased by 129%, while in Sardinia by 63%.
Sustainability and summer comfort
Another central theme is that of sustainability and comfort. At national level, requests for interventions related to renewable energy have grown by 30%. Campania, with 11.4% of total requests, guides the South together with Sicily and Puglia. In the North, Lombardy and Veneto remain at the top of volumes. With the summer 2025, the assembly of awnings recorded a 75% increase compared to 2024, highlighting how the increasingly hot climate affects the housing choices. The installation of underground swimming pools also grew by 46%, a sign of growing attention to domestic well -being.
| Curtains alone | Italy | +75% |
| Air conditioners | Lombardy (Region) | +20% |
| Air conditioners | Milan (city) | +39% |
| Air conditioners | Rome (city) | +10% |
| Air conditioners | Agrigento (province) | +33% |
The return of crafts and “made to measure”
Alongside the interventions related to efficiency, the interest in quality craftsmanship and customized solutions grows. The furniture recorded an increase of 27% and the carpentry of 14%. It is a real return to the value of local work, with regions such as Friuli-Venezia Giulia (+91% in carpentry) and Tuscany (+35%) that are distinguished. Abruzzo also participates in this trend, with a +25% in requests for personalized furniture. A phenomenon that combines the search for originality with attention to reuse and sustainability, highlighting a change in the consumer habits of Italians.
The new geography of renovations
The set of these data outlines a new geography of renovations in Italy. If on the one hand the large urban centers continue to generate the main volumes, on the other the importance of the provinces and the less central provincial regions, which record significant percentage increases. The sector map is no longer concentrated only on Lombardy, Lazio and Emilia-Romagna, but is enriched with unexpected protagonists. This is a table that identifies the regions with the highest percentages of growth in the renovation sector:
| Region | Variation % renovations 2025 |
|---|---|
| Calabria | +92% |
| Sicily | +58% |
| Puglia | +37% |
| Lazio | +39% |
| Sardinia | +63% |
| Abruzzo | +73% |
| Valle d’Aosta | +25% |
The percentages show how the phenomenon of renovations is no longer concentrated exclusively in large cities or in the richest areas in the north, but is also involved with the regions considered traditionally peripheral. Calabria, Sicily and Sardinia emerge for double -digit increases, a sign of renewed attention to energy efficiency and the improvement of domestic comfort. Even Calabria goes over 90% compared to the previous year, also excellent performances of Abruzzo and Valle d’Aosta, even with more contained market dimensions, with numbers that indicate growing dynamism. This territorial diffusion shows that the push to redevelopment is now a national phenomenon, capable of redesigning the geography of the sector.
