Intesa Sanpaolo has financed the launch of a new product of the flour production company Casillo of Bari. An investment of 50 million euros for an innovative product with better nutritional benefits than competition. It will be marketed both in the form of flour and such as pasta and baked goods.
The new product, which is called Altograno, It is the result of an experimentation lasting three years and which led the company to obtain financing for the world launch.
Intesa Sanpaolo finances AltoGrano di Casillo
AltoGrano will be available as a flour on the shelves of large retailers supermarkets in a month. For derivative products, on the other hand, at least two will be necessary to wait. The financing of Intesa Sanpaolo is from 50 million eurosensured by the future warranty of Sace. It will above all support export activities and the launch of the product on the global market, to increase possible customers.
In detail, AltoGrano is a fortified flour that is obtained from the grain germ, through a particular method patented by Casillo, circular processing. To improve it it took three years of research, and the result was a flour with nutritional values clearly different from traditional ones. Altograno has in fact 40% more fiber and proteins And 50% of gluten and carbohydrates in less than the main competing products.
The experimentation that led to obtain AltoGrano was carried out thanks to the contribution of the Casillo Nexgen internal division. At the headquarters of the division a Corato, In the Bari area, the new summarized will also be produced that will arrive on the shelves of supermarkets not only Italians, but also foreign. The same division also worked on the development of another product obtained from the grain germ, the gear oil.
The synergy between Casillo and Intesa Sanpaolo
Casillo is an Italian food company with 400 employees, 14 plants throughout Italy and a turnover that in 2023 reached 1.7 billion euros. The synergy with Intesa Sanpaolo, who financed the international marketing of AltoGrano, is important for the company to further expand also abroad, as explained by the president and CEO of the company Francesco Casillo.
“The financing that Intesa Sanpaolo has approved in Casillo is a fundamental piece within our international projection strategy. The goal is to confirm ours leadership In the wheat trading sector and export our excellence know-how in terms of innovation in the food sector, “said the president of the company.
The credit institution also stressed that this investment is strategic as it favors: “The competitive positioning of our country within the framework of the international market of grain, With significant repercussions along the entire flour production and sale chain “, as Massimiliano Cattozzi, Head of Agribusiness direction of Intesa Sanpaolo said.
