The Berlusconi Empire has undergone a change that could be compared to the financial switch from Augustus to Constantine for ancient Rome. From the death of the Knight, the heirs have started a large process of transforming the activities that for decades have defined the economic, media and real estate profile of the Fininvest founder. The gradual change of the empire built by Silvio Berlusconi It concerns several fronts: from the real estate sector to the Monza football club to the reorganization of Mediaset’s publishing and television strategies.
Real estate sales: heritage for sale
According to La Repubblica already in 2023, the Berlusconi family started the procedures for the sale of most of the real estate assets, with the only exception represented by the historical residence of Arcore. The inherited heritage includes luxury villas and valuable properties in Italy and abroad. Villa Certosain Costa Smeralda, is one of the most relevant assets: in 2021 it was evaluated 259 million euros And today it could exceed double this figure.
Within the companies Dolcerago and Idra real estate are other significant properties such as Big villa on the ancient appia e Villa Belvedere in Macherio. Gernetto villaon the other hand, it is not included in Dolcerago but is registered in the Fininvest budget for 44.8 million euros. Several minor properties such as land in the Turquoise coast, Fiamma cinema in Rome and various apartments including two villas in Antigua and Villa Campari on Lake Maggiore complete the heritage
The only property that is already sold is two palm trees in Lampedusa, frequented by Silvio Berlusconi only once but often used by their children in recent years. Gianni Profita, 63 -year -old economist and rector of the Saint Camillus International University of Health and Medical Sciences, purchased the property. The price, according to rumors, was 3 million euros. Between 2024 and these first months of 2025 two apartments were also sold in the residence of the Sassi in Milan 2 and a villa with attached Punta Lada cottage (Porto Rotondo)
Monza, the sale of the last sports dream
The sale of the football club Monza He marked the definitive closure of the sports project that Silvio Berlusconi had started in 2018. Fininvest reached an agreement with the American fund Beckett Layne Ventures for the initial transfer of 80% of the shares, which will be followed by the transfer of the remaining 20% within a year. The overall evaluation of the company stands around 30 million euros, influenced by the recent relegation to Serie B and a deficit of 47.9 million euros in 2024.
During the Berlusconi era, Monza has always closed the budgets at loss. Since 2018, the total investments of the family in the football club have exceeded 275 million euros, of which over 51 million only in 2024 to cover losses and support management. The decision to yield the club came to reduce financial exposure and concentrate resources on more profitable assets.
Mediaset and the new European strategy
Parallel to the change of financial focus, Pier Silvio Berlusconi has started a review of Mediaset’s publishing and productive strategies. The goal is to move the investment from the exclusively Italian market to a European horizon, following the transformation of the group into MFE (MediaForeurope). The new direction would also focus on content less from “television trash”, which can also be understood with the choice of journalists as reality shows.
The new editorial line has led to the removal of historical faces and collaborators close to Silvio Berlusconi. The schedules were partially renovated by strengthening the programs of Maria De Filippi and reality shows, with a particular eye on the Turkish soaps. In this case, however, there is also a sort of nostalgia operation. The Turkish series as it was Dallas for the Knight. On the other hand, the wheel of fortune has returned to the pre -evening.
Fininvest budgets and the post-Silvio phase
The financial data of 2024 reveal a lower overall profit than 100 million compared to the previous year. The flexion is mainly due to the devaluation of the participation in Monza and the losses recorded by real estate companies such as Idra. According to what reported by Milan, a few days ago the Shareholders’ Meeting of Fininvest approved a 100 million euro coupon, doubled that of the previous year. A strategic orientation is confirmed aimed at rationalizing less productive assets
In particular, the sale of Villa Certosa and Villa Gernetto would allow to consistently reduce the overall debt of the group. This would allow to strengthen the most profitable participations, such as those in Mfe, Mondadori and Mediolanum. The idea at the base is to simplify the structure of the Fininvest Empire, focusing on sectors with higher growth margins and on a leaner and less dispersive management.
A inheritance that changes shape
The progressive exit from projects symbol of the Berlusconi era is not just an economic choice. It also represents a generational transition in which the five children of the former premier redesign the identity of the family group. The disposal of luxury residences, the sale of Monza and the reformulation of the Mediaset offer are the visible stages of a path that aims to overcome the past without denying it. The Berlusconi Empire is no longer that of the boom in the nineties. Today it is configured as an entrepreneurial group during rationalization, attentive to financial balance and strategic coherence. The progressive exit from less performing branches of activity and the strengthening of the central assets trace the new profile of the post era Silvio Berlusconi.
Times change and also the approach of Pier Silvio Berlusconi It is clearly different from the Father Silvio. If the Knight had started his entrepreneurial adventure by focusing on the real estate sector, now the heir Pier Silvio has chosen to strengthen the publishing and the participations of the company also sacrificing many family properties, in addition to the parent’s football passion. On the other hand, if Silvio has consecrated his international popularity with the successes of Milan, rather than with the budgets, certainly the heirs do not need to brandish.
It will be interesting to understand the next moves of Marina Berlusconi With the numerous rumors that have long seen her about to take the field in politics firsthand giving new life to Forza Italia. A choice that would represent a line of continuity with his father Silvio Berlusconi this time.
