Unieuro raises the veil on the future. In a dedicated event entitled “Passion”, held in Milan on July 8th and aimed at Stakeholder, partners and collaborators, the company presented its own Strategic plan 2025-2030a profound transformation program that intends to consolidate the brand’s leadership in the Italian consumer electronics market. The plan, strongly oriented towards innovation and sustainability, is part of the European strategy “Beylond Everyday” of the French group Fnac Dartyof which Unieuro became part at the beginning of 2025.
The development horizon is ambitious. In the next five years, Unieuro foresees over 250 million euros of investments mainly aimed at technological transformation, the development of the physical and digital network and new strategic projects. The most relevant economic objective is the triplement of ABIT by 2030 compared to the levels of 2024accompanied by a significant increase in marginality and profitability.
A new retail model: more services, less boundaries between physicist and digital
At the center of the plan is the evolution of the business model: Unieuro wants to become a real omnichannel technological hubcapable of integrating products, services and advice, addressing not only to end consumers but also to businesses. This means going beyond the traditional role of distributor, to transform into a 360 degree reference point for every technological needinside and outside the home. In support of this vision, the company aims to strengthen and renew its sales network, with Over 30 new expected openingsthe restyling of 45 existing stores and a targeted acquisition plan which confirms the role of Unieuro as the only consolidator of the Italian market. The new shops will not be simple exhibition spaces: the so -called will be born “Service Solution Hub”stores designed to offer complete solutions, repair services, qualified advice and a user experience qualified by cutting -edge digital technologies. At the same time, the omnican strategy will find full fulfillment with the digital transformation of business processes and the Migration to the cloudin addition to the adoption of advanced tools of artificial intelligence To customize the customer’s experience and guarantee consistency between online and offline. The recent release of the new e-commerce site represents only the first stage of a wider Roadmap, which aims to make unieuro a case of study in the integration between the physical and digital world.
The evolution of the offer: new categories and private labels
But the transformation does not only concern the channels. Unieuro also planned one deep revision of your product portfoliowith the entry into new high potential segments where technology is increasingly central. Among these, Smart Home, personal well -being, the outdoor world and individual productivity stand out. The idea is to intercept the new lifestyles and consumption styles, offering increasingly personalized and flexible solutions. A key role will be played by Development of private labelswhich represent a strategic opportunity both in terms of marginality and differentiation compared to the competition. The goal is to bring these lines to represent the8% of the overall turnover By 2030, with an offer made to measure for the real needs of customers. The expansion of the offer will also include the second -hand market (second hand) and the launch of a Marketplace owner for Italywhich will take advantage of the technology of the Fnac Darty group to offer an even richer and more integrated ecosystem.
The services become a growth engine
Another fundamental pillar of the plan is represented by the services. Unieuro points to bring services to affect 9% of the turnoverthrough a wider, structured and engineered proposal, built according to a design logic typical of industrial products. Each service will be designed to cover all the phases of the Customer Journey, with a clear proposition value and a strong support for the sales network. This approach reflects the will of the company of transform the relationship with the customer In a lasting partnership, where the purchase becomes only one of the moments of contact within a wider and more continuous experience. Not surprisingly, Unieuro can already count on a strong positioning in the world of after-sales assistance, also thanks to the integration with the subsidiary Grovea company specialized in multibrand and multiservice repair.
New business areas: B2B and Retail Media
It will be one of the strategic assets for the development of the channel B2B and B2Cwhich represents one of the new growth frontiers. Thanks to the know-how matured in supporting customers such as Telco and Multiutility, Unieuro can also strengthen its offer for the business world, becoming a technological partner for assistance and repair services. Another sphere of strong expansion will be the Media Retailthat is, the ability to generate value from one’s physical presence in the area by offering advertising spaces to brands. Unieuro provides for the installation of Ledwall in 80 points of salecreating the largest network in the sector, in view of the Peak Season 2025. A step that confirms how communication, today, is an integral part of the omnichannel strategy.
A look beyond Italy
The 2030 plan of Unieuro is part of the broader route from Fnac DartyEuropean leading group in the distribution of electronics, appliances and editorial products. Unieuro, which represents about a Quarter of the group turnoveris called to play a central role in the execution of the “Beyond Everyday” strategy, which aims to build more sustainable consumer models, intelligent and based on recurring services. In this context, Unieuro aims to stand out for A distinctive model that puts the person in the centerwith an integrated product, service and consultancy offer, capable of accompanying the customer along the entire life cycle of the product. A vision consistent with the one already expressed in the previous “Beyond Omni Journey” plan, but now brought on a wider scale and with greater ambition.
