An information campaign by MSD Italia and Serie A Women approved by the Ministry of Health is underway. The initiative is part of a collaborative project that goes beyond the sporting aspect, pursuing a public health objective and giving voice to the importance of preventing HPV-related tumors. The project adopts a multi-channel approach and is based on an immediate and effective metaphor: the gesture of the goalkeeper blocking the ball, a symbol of defense and protection, is associated with the action of the vaccine against the HPV virus.
Nicoletta Luppi, President and CEO of MSD Italia, thus explains how much and how the world of sport can ally itself with Pharma for virtuous projects aimed at promoting people’s well-being.
