The group Bauli has detected control of Olivieri 1882Venetian maison of high -end pastry. The operation, whose value has not been announced, brings the Veronese giant into the refined world of artisan leavened.
On the one hand, a multinational of hundreds of millions of euros; on the other, a laboratory that has made panettone its faith. Two very different structures, united by the same idea of productive penalty and identity coherence. On the one hand, industry, on the other hand craftsmanship: but the language is similar, and the direction is not in conflict.
Bauli notes Olivieri 1882 and aims at the high segment of the market
Bauli defined the “strategic” operation, as per the script. The move serves to consolidate the presence in the high end of the market, the one where panettone is not only a dessert but a symbol of status and more generous margins.
Fabio Di GiammarcoCEO of the Bauli Group, preferred the reassuring register: Olivieri 1882 will not be distortedsays, but accompanied in growth. On the other hand, this is the usual industrial lexicon, shared vision, synergies, respect for identity, which however hides an interesting dynamic: Bauli enters with the weight of his industrial machine, but leaves the showcase to those who know how to work the sourdough. And an autonomy promise.
Industrial fiction: reassurances and rhetoric of respect
For its part, the founder family also sees an accelerator for growth in the operation. “Bauli’s entry into the capital of Olivieri 1882 represents a strategic and vision choice,” he commented Nicola Olivieri, CEO and fifth generation pastry master of the Vicenza company.
“We have chosen Bauli because partner with an excellent research and development center and an international organizational know-how, as well as historical reality and market leaders. This combination offers us a structure capable of bringing Italian artisan excellence to an even higher level, accelerating our path of global expansion”.
Nicola and Andrea Olivieri, the brothers driving the company, will remain at the helm of the company even after entering the Bauli group, guaranteeing continuity in the management.
The Olivieri brothers remain driving: continuity announced
Bauli Spa is one of the historical names of the Italian confectionery industry, founded in Verona in 1922, and known to the general public for Pandoro and Panettone. Today the group counts about 1,300 employees and 7 production plants, And it is the main national operator in the recurrence dessert sector, where he holds over a third of the Christmas and Pasquale market.
In recent years Bauli has expanded its portfolio with brands such as Motta, Alemagna, Doria and Bistefanireaching annual revenues in the order of 600 million euros.
A plan of one billion for international growth
In perspective, the Scaliger company has outlined an ambitious international growth plan. The goal is almost doubled revenues by 2030, investing around 200 million euros to reach the 1 billion turnover milestonewith at least 40% of revenues from foreign markets (compared to current 20%).
To create this vision, Bauli focuses both on organic growth and on M&A operations: “We will reach the billion revenues half with acquisitions and half for internal growth,” said the President Michele Bauli presenting the Strategy to 2030.
The acquisition of Olivieri 1882 is part of this path of expansion in the Premium segment, bringing a successful artisan brand to the group to be enhanced on the global markets.
