Red of 3.4 million euros in 2024 for the Phoenixthe company to which all the brands related to Chiara Ferragni. The balanced budget in the assembly inevitably suffered the consequences of the “pandoro-gate” scandal, with the sanction received by the Antitrustust at the end of 2023 for incorrect commercial practice and the stop to the collaboration of many companies with the influencer, as a Safilo, with which a procedure in court is underway.
In the negative also the results of the other company to which the operations of the Ferragni Empire is linked, the TBS Crew, which belongs to blogs and e-commerce, which recorded losses for 2.3 million euros, for a total red of 5.7 million euros.
The Fenice Assembly
With the recapitalization of the end of April, necessary for the survival of the group, Chiara Ferragni became a majority shareholder of Fenice with 99.8% of the shares, thus sanctioning the disengagement of the two historical members, Paolo Barletta and Pasquale Morgese.
The first, with his alchemy, voted in favor of the increase but without subscribing it, and is Leaving the company putting back its 40%, while the second, voting against the recapitalization, however, passing from 27.5% to 0.2%.
The assembly convened by the sole administrator Claudio Calabi, manager expert in rescues who have been ordering on the Fenice accounts since November, were therefore present only the influencer and Morgese.
The budget in red
At the assembly, the company filed the negative numbers of 2024, underlining how a year reflect marked by strong transformations and a strategic choice of operational pause, which while maintaining a minimum of activity has led to the suspension of initiatives and collaborations, waiting to evaluate the evolution of the market scenario.
Pending the hearing, the program in September, where he will have to respond to the accusation of aggravated fraud in relation to the so-called “pandoro-gate”, Chiara Ferragni has communicated to look at this budget as a starting point for a relaunch of her activities.
Already with the results expected by the second half of 2025, the influencer provides for a first development of the new creative proposals and the implementation of a defined growth plan.
For Phoenix, 2025 will be the year in which the first new opportunities should materialize, which will object not only the consolidation but also a growth of the brand.
On the future of the Ferragni Empire, however, the uncertainty of the absence of the holding budgets for two years has been the uncertainty of the absence Sister’s.
According to filtering from his entourage, to publish them and correctly enhance the assets of assets, the closing of the budgets of its investee companies has been expected. Sister’s budget of Sister’s has been recently approved and closes with a positive result for 1 million, while for 2024 we are waiting for the approval of the Phoenix Budget
