Chiara Ferragni frees itself from the narrow of the members and takes control of her empire, to try to be reborn from the ashes of the pandoro-gate. The influencer and entrepreneur announced on social media that he had become for the first time Fenice majority shareholderthe company to which all its brands are headed, of which it today holds a share of 99.8%.
A radical decision, daughter of the capital increase supported almost entirely by Ferragni to save the company and who saw the Total disengagement of the two members, Paolo Barletta and Pasquale Morgese.
Chiara Ferragni majority shareholder
Chiara Ferragni has communicated the turning point on her Instagram profiles with a post entitled “To New Starts and to Whatever they might be”, to the new beginnings and whatever it could be, in which she published the message received on Whatsapp probably from her lawyer.
“Congratulations, Chiara! I inform you that from this moment You have 99% of the company that has your brand“It reads in the screenshot, accompanied by a reflection of the influencer who establishes the new beginning.
“This decision is a concrete step. It is the choice to put your hands on my story, without delegating, without pretending that everything goes well when it is wrong. It is to take on the weight and beauty of guiding, deciding, changing. It is free for the first time in carrying out my brand and my name”, writes Ferragni, specifying that I do not want to tell the fairy tale of the “perfect rebirth”, but to be ready for “Build something new. With effort, lucidity and responsibility “.
The crisis of the Phoenix
The digital entrepreneur is aware that in order to relaunch the fate of his empire he will have to start almost from scratch. Pending the hearing the program in September, where he will have to respond toaccusation of aggravated fraud In relation to the so-called “pandoro-gate”, the Balocco scandal and the branded Easter eggs Ferragni have left aftermath that have impacted heavily on the accounts of its companies.
If in 2023 the Fenice balance had recorded revenues of around 12 million euros (after an exploit of 14.3 million in 2022), the company had closed the 2024 accounts with a cumulative red of over 10 million euros and a negative net assets for about 6 million.
A financial situation that pushed the sole director Claudio Calabi, an expert in save experts appointed last November to conduct the company outside the storm, to propose the capital increase in an extraordinary assembly in March, precisely to avoid the failure of the Phoenix.
An intervention estimated by consultants in 6.4 million euros to which Chiara Ferragni replied only, which held 32.5% of the capital with her Holding Sisterhood, covering almost all the sum.
Paolo Barletta’s alchemy, with 40% of the shares, voted in favor of the increase but without subscribing to it, and is Leaving the companywhile Pasquale Morgese, with 27.5% of the shares, expressed himself against, but followed the recapitalization remaining the 0.2%.
Who is Pasquale Morgese
Morgese, Apulian entrepreneur of the footwear sector, following the judicial affair that CHA overwhelmed Chiara Ferragni immediately shown himself critical and hostile to the decisions taken at the meeting, also announcing to evaluate an appeal of both the budget and the resolution of the capital increase.
The owner of Mofra Shoes accuses the members of not having transpared the crisis transparency: among the disputes Advanced through his consultants there are several budget items, such as the losses of 6.9 million in 2023 considered excessive, but also the methods of calculating the risks, the devaluation of the warehouse, the costs in favor of the TBS Crew company controlled by Ferragni, on the absence of the budget of the subsidiary Fenice Retail.
