The Chinese electric cars they are advancing in Europe and in Italy. Each month, registrations and sales continue to grow both compared to the previous one and compared to 2024
The Chinese government has in fact recalled byd and other companies in the sector, to suggest them to slow down the price war in which they have been involved for months. The electric market in China has exploded and local companies, which have supplanted large German houses, are continuing to lower prices to keep their shares. A situation that, however, begins to resemble the real estate bubble that led to the failure of Evergrande.
The success of Chinese cars in Europe and beyond
The 2025 has been, up to this moment, the first year in which Chinese car manufacturers managed to break through the foreign market, in particular in the European one. Byd, which is currently the main Chinese company in the sector abroad, in Germany he sold in May 1,857 carsrecording a growth four times higher than last year.
In the United Kingdomthe Chinese company has almost reached the 15 thousand cars registered In the first part of the year, +400% compared to what has been obtained in 2024 and a 2% market share. In Italy, however, success is evident in plug-in hybrids. In May, Byd sold 1,571 Seal U, taking the head of the ranking with the double of the models sold compared to the second arrival, the Toyota C-HR.
In addition to Europe, Byd’s success is also starting to arrive in South America. In Brazilone of the most important countries for Stellantis, where the presence of Italian brands has always been very strong, the Chinese house is reaching the same Jeep market share.
The price war in China
While abroad things seem to go very well, at home the situation of the automotive market is complicating. Sales of electric cars have exploded in recent years, thanks also to the enormous investments of the government, 220 billion dollars in 15 years. In 2024 the enrollments of electrified vehicles were 8 millionthe quadruple of the European ones.
The active brands in the country they are about 160 And some observers are fearing the risk of a bubble. The great houses are trying to defend themselves from the attacks of the latest arrivals, and this has caused a war of reduction prices, without too much attention to the sustainability of the model. An attitude similar to the one that led to the building speculation that caused the failure of Evergrande.
The call of Beijing
For this reason, according to what is reported by Reuters, Byd, Geely and Xiaomithe largest car manufacturers in the country, were called to Beijing for a meeting with the Ministry of Industry, the Antitrust Authority and the Economic Planning Agency. The chain of supplies risks not holding price war pressure and, consequently, the battle for the internal market could compromise the momentum towards abroad.
The Chinese government does not like discounts, which however seem to be highly appreciated by the markets. The only announcement of a new promotion in June allowed Byd to recover all the lost ground on the stock exchange. However, he also caused the reaction of the China Association of Automobile Manufacturers, who openly spoke of “vicious circle“.
