Smemoron of the anniversaries, do not be entrenched you behind the classic “Sorry but I forgot” to justify the non -gift. And keep in mind that even if latea gift is always appreciated. Also and above all if you really succeed in customize The tribute, making the person understand that you keep to her.
To propose a reading key that seems to go against the reprovable “out of time” to celebrate those who await your tribute, almost to propose a psychopathology of the late donor and to propose possible solutions, even two scientific studies arrive that focus attention On the times and ways of proposing the classic “thought” tangible. And maybe they can give assistance to those who forget dates, anniversaries and occasions in which to miss their own signal signal can be at least unbecoming.
Forget it is not absolute evil
Let’s start with the charming chapter. With an incipit that should never be put aside. The real value lies in donating, and not in the time of the offer of tangible thought. So we must not stop in front of the calendar that reports the passage of the date in question. Why Much worse “forget” to offer their own gift, perhaps justifying himself with the delay. Those who receive does not alter much in the face of delay. Or at least not as much as hypothesizes that the gift does.
To say it is a research coordinated by Cory Haltman and Rebecca Reczek, of the Ohio State University, which appeared in the Journal of Consumer Psychology. The investigation, in several experiments, showed how in the end who receives a gift is always happy. And he still feels considered. Regardless of how macera the forgetful donor, who perhaps thinks that the other does not feel considered as it should be. In short, who receives However, it exceeds any stress of the delayeven if maybe the gift comes months later. Psychologically, according to the study, not thinking about a gift, citing the delay in delivery as an excuse, it would be much more negative in terms of others.
The important thing is to customize
Among other things to keep in mind, and this regardless of the timeliness of the gift, there is another aspect that points right on the key psychological customization of what is offered. In practice, indicating that even a very simple thing was studied exactly for the recipient, The recipient’s well -being and self -esteem is favored. In short, it makes you feel more loved, well beyond value. Why the symbolism and attention They would be important, beyond the material value of what is given.
To report it is a research that involved, in various experiments, scholars of the United Kingdom, France and Switzerland who have shown how make personalized gifts It is able to arouse a unique emotional response, generating what the scholars themselves called the recipient’s “indirect pride”.
The research, which appeared on Psychology & Marketing, is signed by Marta Pizzetti, Diletta Acuti, Isabella Soscia and Michael Gibbert. The scholars, belonging to the universities of Bath, Emlyon and the Skema business schools in France and the University of Italian Switzerland (uses) of Lugano have conducted Four experimental studies. The final synthesis of these observations leads to a clear conclusion. “The results showed that when choosing a gift this festive season, customization can change the cards on the table – reports acute in a note from the University of Bath. But it is not just about selecting a customizable option: it is also necessary to communicate this effort to the recipient. Share the reason So you chose gift elements or the thought you put on us will make the recipient appreciate the recipient even more. In fact, this additional effort helps him to get in touch with the pride you have tried in your choices, making the gift even more significant “.
All this, with an important “social” reading on the front of sustainability. The recipients were more likely to take care of the gifts they cared most. So, waste could be reduced. Simply with a pinch of more attention.
