Google will block third-party cookies on Chrome: what changes for users

Google has started a trial for disable third-party cookies on 1% of browser accounts Chromewith the idea of ​​making it the default for all users in the second half of 2024. Cookies are files that track numerous information relating to our activities on the web; we’re talking about cookies of third parties when this data is exchanged with other websites for commercial purposes or marketing, typically for showing advertising banners targeted on social networks or up shopping sites.

This change will reduce monitoring user activities on the various websites, thus contributing to making the web more private. We can expect, at least when browsing with the Mountain View browser, a progressive abandonment of the so-called ads by retargetingi.e. those advertising banners that suggest we purchase items that we have searched for or viewed online.

This choice continues the initiative that Google defines Privacy Sandboxor to guarantee anonymity of users’ web browsing in relation to online profiling. Chrome won’t be the first browser to pursue this goal: already in the past in fact third-party cookies have been blocked by default on other products such as Safari, produced by Apple, And Firefox.

How to understand if you are part of the experimentation

As mentioned, currently only 1% of the Chrome user base was randomly chosen to test this functionality. Selected users have received a notification within their browser which informed them of the preview feature; also, it is available in the search bar an eye icon which, when it turns out crossed outindicates that i cookies of third parties I am deactivated for that specific site we are viewing.


How to manually disable third-party cookies

If you have not been selected by the Mountain View company, it is still possible manually disable third-party cookies inside Chrome.
To do this you need to reach the browser settingsvia i three dots at the top right from PC or from the same at the bottom right from mobile, enter the menu Privacy and safety and selecting Block third-party cookies in the appropriate section.

However, since third-party cookies are still widely used on many websites, it is possible that by deactivating them completely you may encounter anomalies in the use of some online services. However, it is still reasonable to expect that the various websites will adaptover the next few months, to the new basic Chrome settings.

manual blocking of third-party cookies