Italians acquire less and less food, but do not give up on phones and cosmetics

In 2024 the retail salesIn terms of value, 0.7% increased compared to the previous year, while the volumes recorded a drop of 0.4%. A general trend influenced mainly by sales of food, while purchases for perfumery, electronic and telephony products rise.

Data disappointing For consumer associations, which explain how these latter results certify how Italians have reduced consumption compared to the previous year.

Which sectors attract Italians more

In the last quarter of 2024, retail sales mark an economic increase of 0.3% in value, while the volumes drop by 0.2%. Sales of food growth grow by 0.5% in value but are reduced by 0.6% in volume, while for non -food goods the value remains stable and volumes record a slight increase (+0.1%).

On an annual basis, in December 2024 retail sales increase by 0.6% in value and 0.1% in volume. Food assets grow by 0.7% in value, but undergo a 1.5% drop in volume. On the contrary, non -food goods show an increase both in value (+0.6%) and in volume (+1.1%).

Among non -food goods, tendential variations are heterogeneous: the sector in greater growth is that of Perfumery and personal care products (+4.8%), while the most significant drop concerns pharmaceutical products (-1.8%).

Compared to December 2023, the value of retail sales increases in large retailers (+1.9%) and electronic commerce (+7.0%), while recording a drop for companies operating on small surfaces (-1.5 %) and for sales outside the shops (-1.7%).

Unc: “They are -91 euros for food for a couple with 2 children

Dismissal data for Massimiliano Dona, president of the National Consumer Union: “The Italians in 2024 were forced to a forced diet and to shake the belt to cope with inflation and dear bills, even reducing the food purchased, that is the obligatory expenditure par excellence.

In 2024, food sales in volume dropped by 1% compared to 2023, even if inflation created the optical illusion of a rice of 1.5%.

“Translating these figures into a nutshell, compared to 2023 a couple with 2 children purchased 91 euros less of food at 2023, while non -food expenses decreased by 27 euros, for a total of 118 euros. An average family spent 63 euros less for food and 19 euros for non -food, for a total figure of 82 euros, while for a couple with a child they are 63 euros less to eat, 82 euros in total “, continues Gives.

Assoutentuti urges the use of Mister Prices

The retail sales data of 2024 are completely disappointing for Codacons: “So the trend that leads families to spend more is confirmed to buy less and less. And this happens due to the long wave of dear-price, with retail price lists that grew on average by +13.8% in the two-year period 2022/2023, increases that did not return in 2024, when inflation marked an average annual of +1%.

“In 2024 the volumes of food sales collapsed overall of -1%, in the face of an increase in value of 1.5%,” explains the president of Assoutenti Gabriele Melluso. “This means that, net of inflation, families have reduced purchases of foods and drinks for a total of 1.6 billion euros compared to the previous year, suffering a real forced diet”. For this, Assoutenti urges the government once again to intervene, also through Mister Prices, adopting measures aimed at accelerating the descent of retail prices.