Bitcoin has gone through cycles of euphoria, skepticism, and consolidation in recent years. It has been called a bubble, a revolution, a safe haven asset and a systemic risk. But something has changed and, today, even Wall Street has decided to suggest it as a legitimate component of investment portfolios.
The clearest signal comes from Morgan Stanley, one of the oldest and most authoritative financial institutions in the world, which has officially recommended its clients to allocate between 2% and 4% of their portfolio in cryptocurrencies, with particular attention to Bitcoin, defined “a scarce asset, similar to digital gold”.
Why invest in Bitcoin right now
Morgan Stanley’s decision comes in a very favorable market context. Bitcoin hit a new all-time high, reaching $125,700 during the Asian session on October 6, before settling around $123,000. This is the eighth consecutive day of rise, in a trend supported by strong inflows into spot ETF funds, the strengthening of the “safe haven” narrative and a weakening dollar due to fears of a new US government shutdown.
But there are other reasons why investing in Bitcoin today may make more sense than ever. First of all, institutions such as Morgan Stanley (and, probably, following the lead of other giants such as JPMorgan, BlackRock and Fidelity) are creating structural demand, destined to support prices in the long term.
Then, unlike previous cycles, the current rise is accompanied by solid fundamentals, central banks are accumulating digital reserves and volatility is progressively reducing. Finally, like gold, Bitcoin is scarce by definition (the maximum number of units in circulation is set at 21 million), decentralized and resistant to inflation. But unlike gold, it is transferable in seconds, divisible and digitally verifiable. And in an era where investors are looking for real alternatives to the loss of purchasing power and volatility of traditional markets, Bitcoin increasingly appears as a modern hedge against uncertainty.
The recommended strategy
The document published on October 5, 2025 by Morgan Stanley’s Global Investment Committee (GIC) suggests that “opportunistic growth” portfolios include up to 4% of cryptocurrencies, while “balanced growth” ones are recommended up to 2%. Only the most conservative portfolios, oriented towards capital preservation, are excluded.
From October, therefore, the bank’s 16,000 financial advisors, who manage over 2,000 billion dollars in savings and wealth, will be able to advise their clients on an explicit amount of exposure towards Bitcoin and, to a lesser extent, towards other cryptocurrencies such as Ethereum and Solana.
This is huge news, as experts point out, because it is the phase of full legitimation of cryptocurrencies. Because when one of the pillars of American finance clears an asset that until recently was perceived as risky or marginal, the signal is unmistakable.
On social media, part of the crypto community greeted the 2-4% recommendation with irony, calling it “too conservative” or even “years too late”. Yet, this very caution confirms that Bitcoin is becoming a mature asset. In fact, the recommendation aims not to ride speculation, but to a logic of strategic diversification.
