The Chinese Byd has put in the sight of the Italian market. About a month ago, in fact, one of the largest “car carriers” in the world, the XI’an, landed in Livorno. He landed 2,350 cars, marking a first for the company in the well -known Tuscan port.
And now? Space for an advertising campaign that promises to be a winner. In fact, not only offers an interesting proposal to the public but, at the same time, stings the Meloni government and alternatives the same, not able to activate the promised incentives.
Byd offer in Italy
A full -page announcement appeared in the main Italian newspapers. It is signed by Byd, the Chinese giant of the automotive who, in terms of electric cars, has also overtaken Tesla in global sales. The European market is in the sight and Italy represents a gluttonous piece.
The announcement is made a clear and strong reference to the state incentives, promised, announced and, for now, missing: “First the confusion of rules, the bureaucracy and the races against time. Then the booking lottery, the multiple approved processes, the funds first assigned and then revoked. A real show but not for those who really want to embrace a choice of sustainable mobility”.
But what does the audience want? Simplicity and reliability. And here the Chinese giant reveals the solution: bonus of up to 10 thousand euros for those who buy an byd car, scrapping their old car (Euro 5 or previous).
The growth of the Chinese giant
A lot of talking about China in the political field is being talked about. The international scene observes the approach to Putin and trembles Russia. The new world order seems upon us and, meanwhile, the great brands continue to work to find more and more space in the old continent.
The European car sector is hardly and arranges in an attempt to operate the much important transition of its engines. If to this are added the costs of energy on the rise and the battle of the duties unleashed by Trump, here’s of realities that can afford to be so much swagger there are no around.
The Chinese company has published some figures and are decidedly interesting. In Italy, in August, 876 registrations were recorded in the “Passenger Car” sector, equal to a 1.3%share. On an annual basis, however, 1.2% of market share was consolidated, or 1 more percentage point of market share compared to what was highlighted in August 2024. The total figure? 14,014 units.
Things get more interesting by going down in detail. If we talk about Nev, or new energy vehicles, the 788 enrollments of August are worth 9.8%, while with 12,319 since the beginning of the year we find ourselves indicating 10.9% of the market. Statistics intended to increase, considering the great initiative announced. Here are other relevant numbers:
- Plug-in Hybrid vehicles-537 registrations in August (11.4% altitude) and 8,956 from the beginning of the year (15.5% of share);
- 100% electric vehicles – 251 registrations in August (7.6% altitude) and 3,363 since the beginning of the year (6.2%).
