Ferrari is one of the best-known Italian brands in the world and in 2024 it set an all-time record for cars delivered. Over the years the brand has expanded, becoming a symbol of success and making inroads in various markets, from Asia to America, without ever forgetting its Italian and European origins.
In its annual report for 2024, the Exor-owned brand has drawn up a ranking of the countries in which it sells the most cars, highlighting them in the geographical areas in which it operates.
The ranking of the countries in which Ferrari sells the most cars
Ferrari divides the reference markets for its business into four large geographical areas: EMEA (Europe, Middle East and Africa), Americas, China (including Hong Kong and Taiwan) and the rest of Asia and the Pacific Rim countries (Apac). The sales split between these geographic areas is:
- EMEA, 6,204 cars sold in 2024;
- Americas, 4003 cars sold in 2024;
- Apac except China, 2,383 cars sold in 2024;
- China, Hong Kong and Taiwan 1,162 cars sold in 2024.
In its annual reports, the Italian company then highlights the most important countries for each geographical area, thus creating a ranking of those in which it sells the greatest number of cars.
- USA, 3,452 cars sold in 2024;
- Germany, 1,476 cars sold in 2024;
- UK 933 cars sold in 2024;
- China 814 cars sold in 2024;
- Italy 797 cars sold in 2024.
Therefore, all the Middle Eastern states are out of the ranking, where the brand is still highly appreciated. In total, however, only 479 Ferraris were sold in 2024 in these countries.
The collapse in China, the new success in the USA
Ferrari’s reference market is evidently the European one. EMEA represents a total of 45% of sales, a substantially stable share in recent years. However, in second place are the Americas. Here Ferrari sells 29% of its cars and, unlike Europe, the importance of these countries is growing significantly for the group.
As of 2022, the company had sold fewer than 3,500 cars in all of the Americas and fewer than 3,000 in the US. Just two years later it exceeded 4,000 across the continent, touching 3,500 in the United States alone. Today the Americas represent 29% of Ferrari sales worldwide.
A position that the continent has earned to the detriment of China. Like many other Western brands, in the automotive sector and beyond, recent years have been disappointing in the Middle East for Ferrari. Sales in China went from almost 1,300 to just over 800, with the country going from accounting for almost 10% of cars delivered in 2022 to less than 6% in 2024.
The shadow of tariffs on the future
This imbalance towards the United States exposes Ferrari to the turbulence resulting from Donald Trump’s trade policy. At the moment the data published by the company does not allow us to estimate the impact of the duties. In fact, in the first part of 2025, Ferrari sold cars mostly already delivered to the USA before the first duties came into force.
However, Ferrari operates in a segment, that of luxury cars, which should not be too influenced by price competition. Even if the tariffs cause an increase in the cost of cars on the market, this could still have a relatively small impact on sales.
