Stellantis focuses on Morocco, with an investment from 1.2 billion euros to double the production of cars in the African country. The goal of the car manufacturer is to increase the annual capacity of the Kenitra factory, going from 200 thousand to 535 thousand vehicles. The plant will dedicate itself to minicar Electric Fiat Topolino, Citroën Ami and Opel Rocks-E, increasing its production from 20 thousand to 70 thousand units per year.
What will be produced in Morocco
But he will not only deal with this; It will also host production lines for hybrid engines and three -wheeled electric vehicles, for an annual capacity of 65 thousand units. Kenitra’s staff will go from 3500 to approx 6500 employees. The increase in car production in Morocco will then accompany a development of the local supply chain.
By 2030 Stellantis should bring the purchases of components of suppliers based in the country to 6 billion euros. The induced will rise to 75% of components purchased locally, against the current 69%.
Samir Cherfan said, Chief Operating Officer of Stellantis for the Middle East and Africa:
With this investment we double the ability and strengthen our accessible, sustainable and global mobility strategy.
Africa of the North Nuvralgic Center for Stellantis
Therefore, the presence of Stellantis in North Africawhere the Algerian factory in Trafaoui is also active, which closed its first year of activities with 18 thousand vehicles produced between the 500 and the Doblò. The 2025 will see the construction of 60 thousand cars that will become 90 thousand in 2026, according to the company’s predictions.
The investment strengthens the presence of Stellantis in a stable and industrially visionary country, at the gates of Europe. Morocco offers modern infrastructure, a young workforce, effective incentives and industrial policies. It is also a logistic hub towards sub -Sasaharan Africa.
Kenitra It is today one of the most advanced Stellantis systems in the world. But compared to European plants, it has flexibility and operational cost that make it strategic in low cost and high tech production. The Moroccan site is designed according to the most modern industry of Industry 4.0 and records an average record consumption of 425 kWh per vehicle produced. Translated: less energy, less emissions, more competitiveness.
But there is not only Africa in the future plans of Stellantis: in January the company announced a series of investments in South America, up to 5.6 billion by 2030.
Criticisms in Italy
A news that did not make everyone happy in Italy, where cuts from Stellantis are feared, which prefers to invest in African countries. The company had promised long ago 2 billion investments In 2025 and six billion purchases from suppliers in 2026. From the League they let them know that they are
Stopped by the absurd choice of Stellantis to invest billions in North Africa and hire workers in Morocco, when for decades the company has gladly enjoyed money by the Italian public coffers
Criticism also by the leader of action, Carlo Calendawhich ironized by approaching Stellantis’ investment on the doubling of the production in Morocco with the commitment made by the group with the government to arrive at one million vehicles manufactured in Italy in 2030. The company was not spared by criticism even for the case of hydrogen, so there is a stop to future strategic investments.
