Toyota is the first car house in the world, sales above 10 million thanks to hybrids

In the automotive world increasingly struggling with a very strong crisis given by the not easy passage to electric motors, it is Toyota To prove, or rather to confirm, the First car manufacturer in the world for volumes of sale In the 2024. The Japanese multinational is located on the top step of the podium for the fifth consecutive year, being able to exploit the success of its vehicles hybrid both in Europe that in North America. Just the fact of having moved in time and early compared to competitors in the hybrid field, today allows Toyota to be able to contain the braking of the entire sector given by strong Chinese competition.

Toyota’s success in 2024

To confirm the global primacy of Toyota as car house With best -selling in the world, the strong success of its vehicles in Europe And North America. There is, however, to be recorded a drop of 3.7% compared to the previous year, with the total sales of the Japanese multinational which fell to 10.83 million units. It is also remembered that Toyota’s data also include those of the producer of mini vehicles Dahatsu and the truck producer Hino Motors.

The internal demand drops, but the international one remains high

The success achieved by Toyota is the son mainly of the good yield of the sales of its vehicles outside the national borders. Entering more in detail, in Japan The multinational accused in 2024 a drop due to the scandal on the certification of vehicles that led to the brief interruption of the production of some models. Sales were also affected by 13.8% for a total of 1.44 million units.

The international scenario was different, especially in North America and Europe. In the first case there is an increase of 4.3% (2.73 million units), while in the second of 3.6% (1.17 million units).

Critical and successful factors

Among the factors of greatest criticality, the fort is worth mentioning competition on the prices caused by China, which led to a drop of 6.9%, about 1.78 million vehicles, and the reduction of sales internal Sea of ​​the scandal that emerged in mid 2024 on the failure to comply with government standards on vehicle tests.

To play the benefit of the Japanese multinational, however, were the excellent results globally of vehicle hybridwhose sales have grown by 21.1%, reaching 4.14 million. With reference to the electric cars only, the rise was 34.5%, with the volumes which however were more contained 39,892 units.

The production and farewell to Yaris Cross

There production The Japanese group in 2024 fell by 7.8% (10.62 million vehicles), with the only Toyota brand that found a 5.1% descent (9.52 million). In the latter case, it should be noted that, precisely because of the aforementioned scandal exploded in 2024, the company has communicated that it has interrupted the production of some very popular models, such as a Yaris Cross.

Volkswagen remains behind

The numbers recorded by Toyota in 2024 allowed her to maintain the global record for the sale of cars in front of the Volkswagen group. This, as is known, is struggling with one of the most important crises in its history, with sales that in 2024 dropped by 2.3% reaching 9.03 million units. In this case, the main reason for the descent is due to the loss of a large slice of the market in China.

In third position we find Byd which performs a rise of 6 positions (greater ascent of the year) reaching a total of 3.80 million cars sold, growth of 41.6% and market share at 4.5%. Immediately afterwards, in fourth place, there is Hondawhich loses a position compared to last year and collects a total of 3.74 million vehicles sold globally (-3.1%). Closes the top 5 Ford which, compared to 2023, loses two positions: -0.9% and total sales of 3.69 million.

Going down more in the standings, to complete the top 10 we find:

  • Hyundai with 3.69 million sales, -3.7% in one year and loss of a position;
  • Nissan which with 3.13 million earns a position (+0.1%);
  • Chevrolet with 3.03 million units sold, -2.9% that makes them lose a position;
  • Kia with 2.91 million sales, -1.9% and descent of a position;
  • Mercedes With 2.18 million new registrations equal to +1.5% which allows them to conquer, year on year, a position.