Nestlé has signed an agreement to sell its vitamins, minerals and supplements division, known as the Holistic Health platform, to Yellow Wood Partners for $1 billion (around €862 million).
The operation, announced on Tuesday 1 September 2026, is a further step in the strategic transformation started by CEO Philipp Navratil. At the helm of the group from 2025, Navratil has repeatedly stated that he wants to concentrate capital and management on categories considered more promising and closer to Nestlé’s distinctive skills.
What Nestlé sells
The scope of the sale includes seven historic brands in the consumer supplements sector:
- Nature’s Bounty;
- Osteo Bi‑Flex;
- Esther‑C;
- Gard;
- Nuun;
- Puritan’s Pride;
- Sisu.
In addition to the brands, Yellow Wood will acquire the U.S. private label supplement business and manufacturing, packaging, warehousing and distribution facilities and facilities.
In 2025 these activities generated revenues of 1.2 billion dollars (approximately 1 billion euros), with the US market as the heart of the business and a significant presence also in Canada and China. The price of 1 billion dollars, equal to approximately 83% of the revenues achieved in 2025, reflects the size of a mature and consolidated business.
Who is Yellow Wood Partners
Yellow Wood Partners is a Boston-based private equity fund specializing in consumer brands. For the fund, this is the sixth acquisition, since 2019, of assets sold by large consumer goods groups. Previous deals include the purchase of ChapStick from Haleon and Elida Beauty from Unilever.
The sale of the Holistic Health portfolio comes after other rationalization moves announced by Nestlé in recent months. In July the group announced the sale of half of its business in the water sector, including brands such as Sanpellegrino, Panna and Levissima, and is continuing with the sale of its activities in the ice cream sector.
What changes for consumers and the market
For consumers, no immediate changes to product availability are expected in the short term: production and distribution will remain operational during the transition phase, awaiting closing.
In the medium term, however, the new ownership could push for format innovation, digital channels and price positioning, typical levers used by a private equity fund that aims to grow turnover and margins.
The next steps
The antitrust authorities’ investigation will begin in the coming months, which is crucial for defining the timing and possible conditions of the sale. In parallel, Nestlé and Yellow Wood will need to manage the complex operational separation of factories, IT systems, retailer contracts and supply agreements to ensure business continuity during the transition.
Once the transaction is complete, Nestlé will have further simplified its portfolio, moving closer to the “more focused, more premium” model designed by Navratil. Yellow Wood, for its part, will acquire a globally relevant division, with well-known brands and a solid revenue base. The fund will thus be able to focus on a new growth path in the supplements sector.
