The Italian retail investors they are parochialists: in portfolio choices they seek the familiarity of the territory without abandoning American Big Tech. This is what emerges from an analysis by eTorothe trading and investment platform, which observed the composition of the stock portfolios of its users resident in Italy, dividing them by their cities.
“The analysis highlights a balanced approach of Italian investorswhich – explains Gabriel Debach, Market analyst at eToro – demonstrate a strong bond with local businesses whilst maintaining a keen interest in the dynamics of innovation and growth offered by Big Tech. This investment model reflects not only a predilection for the known and the familiar, but also a strategic openness towards global development opportunities”.
The allocation choices of Italian retail investors
In detail, in their allocation choices, Italian retail investors continue to look with great attention to technological giantsdriven by the unstoppable excitement surrounding AI and technological innovation more broadly. NVIDIA it is present in one in three portfolios (30%), followed by Tesla Motors (27%), Amazon (26%), Apple (19%) e Half (17%), with the latter maintaining its lead Microsoft (16%). Looking at the most popular Italian titles, in first place ENI stands outpresent in 8% of eToro users’ portfolios and particularly appreciated by investors from Southern Italy, who appear to include the stock more frequently in their strategies than their fellow citizens from central and northern Italy.
Territorial membership
The analysis saw one emerge strong territorial affiliation, especially among investors in the cities and regions of Northern Italy. In fact, it is common to see greater user involvement than the national percentage for companies that have a stronger connection with the territory in which they live. The data shows, in particular, that investors residents in Milan are more likely to include companies like Webuild, Moncler or A2Awhile the utility Iren gains popularity between Turin and Genoa.
“The strong investment presence of the Milanese in WeBuild – underlines Debach – can be seen as a inspired choice not only fromabundance of projects active in the area, but also from visibility that the company earns through these activities. It is not just a mere question of contracts, but also a form of territorial marketing that strengthens the bond between the company and the local community. Similarly, the predilection for regional icons in investors’ portfolios not only reflects a geographical affiliation, but also underlines one economic-financial connection deep. For example, investors Turin show a strong interest in the Juventusthose of Trieste For Generali Bank and those of Modena For Ferrarihighlighting how these investment choices go beyond simple local support to embrace a more integrated vision of identity and economic growth. This should not, however, limit portfolio diversification, which is essential to mitigate the risks associated with excessive concentration in specific sectors or markets.”
Naples under Italian influence
The analysis highlights that the Neapolitan users they result less fond of foreign titles compared to the national average. This also applies to NVIDIA, particularly popular among eToro users in Northern Italy, but whose recurrence within the wallets of the Neapolitan capital drops to 23% (-7% compared to the national average). Tesla and Apple are not an exception, with the two American giants seeing a lower impact among Neapolitan investors, with differences compared to the national average of 5 and 7 percentage points respectively.
