Spotify is testing a new feature designed to give an artist’s most loyal fans a sort of “fast track” in purchasing concert tickets. Is called Reserved and is currently being tested in the United States for a limited number of artists (it is not yet known which ones) who have tours planned for this summer: the objective of the platform, however, is to bring the initiative to other markets as well (which could also include Italy, one of the fastest growing European countries for the company).
Spotify will identify the most loyal listeners (the so-called “superfans”) among the Premium accounts based on listening data and will reserve up to two tickets for them, which can be purchased at no additional cost in a dedicated time window which will open for sale to the general public.
The new feature, announced on the occasion of Investor Day, will therefore try to address (even if minimally) a real problem: the difficulty of purchasing concert tickets for the most famous and in-demand artists. It must be said, however, that this move will also bring advantages to Spotify, because it will encourage fans to spend more time on the platform and share the songs they listen to more often.
How Reserved works and how you can recognize the most active fans
As mentioned, the new feature is only being tested for the United States (for a still limited number of artists who will organize tours this summer and who have not yet been announced), but it could soon also arrive in Italy, one of the fastest growing European markets for Spotify.
The underlying principle of Reserved, However, it’s pretty simple: Spotify identifies an artist’s most dedicated fans and sets aside two tour tickets for them, which they can purchase (at no additional cost) in a dedicated window before the sale opens to everyone.
To identify the most loyal listeners, the platform will analyze the user’s overall activity (which is already examined to create the famous Spotify Wrapped or the recent Spotify 20) taking into account indicators such as the number of streams of the individual artist or the times a song has been shared. To ensure that these are real people and not bots, the platform has also announced that the behaviors of Premium accounts will be monitored.
At that point, if the system recognizes a user as a “superfan”, the listener will receive a notification via email and in the app: this will open a window of approximately one day to purchase up to two tickets (a procedure that will in any case be completed on an authorized ticketing site). Clearly, not all the most active listeners will receive an offer and eligibility will also depend on geographical location and whether or not the tour includes dates in cities near us: this is why the platform has recommended keeping geolocation active and always keeping the app updated.
Among the new features is also the creation of covers and remixes with artificial intelligence
The function Reserved was announced by Spotify on the occasion of Investor Day 2026, during which the company also presented another important innovation, the result of an agreement with Universal Music Group: Spotify’s goal is to launch a generative AI tool with which fans will be able to create covers and remixes of artists (who will still have to provide their consent to participate in the initiative).
The artists who join will receive a share of the revenues generated by the covers and remixes created with AI: unlike ReservedHowever, the platform has not yet announced when the new feature will be integrated into the app, nor in which markets. The option, however, will only be available for a fee for Spotify Premium users, so it will not be included in the base price of the subscription but will have to be purchased separately.
