What are the preferences of the young investors and investment trends in Italy and Europe? This is the question that Revolut’s internal data answers, starting from the assumption that Europe is witnessing a significant surge in young investors, as Gen Z is starting to invest at a younger age than any other. previous generation.
Italian Millennials and Gen Z: Investment Trends
A recent representative survey of the Italian population conducted by Dynata on behalf of Revolut showed that only 33% of Italians of Generation Z said they do not invest. Furthermore, Gen Z investors are willing to take more risks when investing than other generations. In fact, 12% of Italians aged 18-24 said they are willing to take more risks to get the most out of their investments, while only 9% of those over 45 are willing to do the same.
According to the survey, when choosing an investment provider, theand younger generations are more interested in low and transparent fees (34%), followed by a reputable and reliable provider (27%). Educational resources offered by investment providers were also the most preferred by 18-24 year olds (10%), while this preference decreases in other generations.
THE young investors, aged 18 to 34, now represent 69% of Revolut’s total investment user base in Italy, higher than Revolut’s pan-European (EEA) average of 62%, with Italy in third place after Belgium (72%) and the Netherlands (70%). 1 in 4 European customers who started investing with Revolut in the first half of 2024 said they were new to investing.
Focus on Italy
In Italy, investments in stocks represent 11%with ETFs at 12% and bonds still at 12%. The average investment portfolio size in Italy is over €1,100, with younger investors (18-25) starting with lower amounts and average portfolios of €331 and those approaching 35 investing over €1,100.
Looking at the most traded assets in the 18-34 age bracket, over the summer, the most traded US stock (topping the charts of the most sold and most bought assets) was American technology giant Nvidia, a maker of GPUs that is driving advances in artificial intelligence.. The ETF The top seller was Vanguard S&P 500 while the top buyer was iShares Edge MSCI World Quality Factor. Among EU stocks, the top mover was Varta AG as both the top seller and the top buyer.
An ever-growing trend
“The unprecedented level of investment involvement among the younger generationsmarks a shift in the financial landscape. This generation is more engaged, with a strong focus on learning. Revolut presents itself as a useful tool to develop knowledge and confidence in investing, with our in-app Learn courses and quizzes, personalised alerts, information on company performance and up-to-date market news. All available in the Revolut app,” explains Rolandas Juteika, Head of Wealth and Tradingg (EEA).
For people who don’t have the time or expertise to manage their own investments, Revolut’s robo-advisor services can be of further assistance, with analytical tools to create and manage investment portfolios, based on the client’s financial situation and goals. We look forward to meeting the next wave of investors and support them on their journey.”
